Targeted Biomarketing: Helping Biotech Businesses Grow

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Article
BioPharm InternationalBioPharm International-06-01-2002
Volume 15
Issue 6

by Eric DeRitis, Real PR Network Communicating presents an image of openness, engendering trust; when you don't communicate, people soon think the worst. Biopharmaceutical companies frequently ignore corporate marketing until too late in the game: Public relations should start at inception to help companies start out correctly.

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