Targeted Biomarketing: Helping Biotech Businesses Grow

May 15, 2002
Eric DeRitis

BioPharm International, BioPharm International-06-01-2002, Volume 15, Issue 6

by Eric DeRitis, Real PR Network Communicating presents an image of openness, engendering trust; when you don't communicate, people soon think the worst. Biopharmaceutical companies frequently ignore corporate marketing until too late in the game: Public relations should start at inception to help companies start out correctly.