Zuellig, Hellman, and Modum Join Poseidon’s Pharma Ocean Freight Network

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Launched in 2018, the Poseidon network works to bring together pharmaceutical providers to reform the pharmaceutical logistics process.

On March 10, 2020, Zuellig Pharma, a healthcare group headquartered in Singapore; Hellmann Worldwide Logistics, a Germany-based freight forwarder; and the Swiss digital supply chain start up, Modum, announced they were joining more than 30 pharmaceutical companies and logistics providers on the Poseidon integrated pharmaceutical ocean freight network.

Launched in 2018, the Poseidon network works to bring together pharmaceutical providers to reform the pharmaceutical logistics process, which has faced cost pressures, regulatory oversight, and concerns regarding the sustainability of existing practices, a Poseidon press release said.

“Poseidon is thrilled to welcome these three leading companies into the network”, said Torben Weilmuenster, global head of Supply Chain Management at Merz Pharma and chairman of the Poseidon Steering Committee, in the press release. “We believe that the Poseidon model has major implications for the transportation of sensitive, high-value pharmaceuticals, and we are excited that we continue to attract some of the sector’s most prominent players into the Poseidon ecosystem.”

Zuellig will serve as Poseidon’s principal distribution partner in the APAC region while Modum will help the company work towards improved digital integration, the press release said.

“We are excited to be joining this progressive community where we will be working in strategic partnership with like-minded organizations to deliver transformational change to pharmaceutical logistics,” said Zuellig’s Giuseppe Leo, senior vice-president, North Asia & Singapore, in the press release. “The emergence of Poseidon is a clear signal that new collaborative business models are required for the industry to increase efficiency, improve safety, lower costs, and deliver greater sustainability.”


“We see the Poseidon approach emerging as an impactful collaborative logistics model with tremendous potential to tackle the challenges long-range distribution of sensitive goods is currently facing,” added Simon Doessegger, CEO of Modum, in the press release. “Modum is excited to be a part of the Poseidon program contributing its expertise in the field of supply chain optimization through actionable visibility, effective digitalization of processes, and blockchain-powered data integrity. We will be working with the Poseidon community to explore new digital logistics services built around accessibility, security, and efficiency.”

Additionally, Hellman will also play a key role in the network.

"As one of the world’s largest family-owned global logistics companies, Hellmann is excited to join the Poseidon family and looking forward to the opportunity to collaborate with some of the most respected companies and most talented individuals in the pharmaceutical logistics space,” said David Bang, global vice-president of Strategic Development at Hellmann, in the press release. “We are looking forward to teaming up with the other members and being active contributors to this ground-breaking initiative.”

Source: Poseidon