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Rita C. Peters is editorial director of BioPharm International, Pharmaceutical Technology, and Pharmaceutical Technology Europe.
CPhI Pharma Award winners were recognized for sweating the details for the bigger picture.
Often, the details of everyday work problems and challenges divert your focus from the ultimate goals: the proverbial ‘you can’t see the forest for the trees’. It is programs such as the 2016 CPhI Pharma Awards that offer the opportunity to reassess the goals of the bio/pharma development and manufacturing industry and appreciate the contributions of the talented individuals and committed companies working to advance patient well-being.
The demand for quality, effective, and affordable drugs places great responsibility on drug companies, which must produce these products while meeting financial expectations. These innovator and generic-drug companies need materials, equipment, instruments, facilities, and expertise to meet these requirements. Behind every therapy is a team of researchers and scientists that develop the tools needed to create better therapies, to get them to market faster, and make them cost-effective.
At CPhI Worldwide in Barcelona in October 2016, the CPhI Pharma Awards recognized the companies that provide these important tools, materials, and services, often in an unsung role. The technologies and services represented by the 60 finalists were the result of intensive R&D efforts and investment. I’m sure there were many moments of frustration where the ‘trees’ seemed to close in and block the overall view of the forest.
Companies that develop products or provide services to support the bio/pharma industry should be recognized for their innovation, and efforts at developing the systems that serve as the foundation for advancing the bio/pharma industry. The winners should take a moment to appreciate the ‘forest’ and all the patients around the world who benefit from their efforts and innovation.
The winners of the 2016 CPhI Pharma Awards are as follows:
Vol. 29, No. 11
When referring to this article, please cite as R. Peters, " Keeping an Eye on the Ultimate Prize," BioPharm International 29 (11) 2016.