Podcast: Strong Product Differentiation - - BioPharm International

ADVERTISEMENT

Podcast: Strong Product Differentiation


blog comments powered by Disqus


In this final podcast of three, Anjan Selz, cofounder and CEO of Finox Biotech, denounces the destructive nature of focusing only on price in the biosimilar space and states that the ability to differentiate and improve a product offering should be the driver for development. Selz notes that differentiation can come in many forms and include new formulations, the delivery device or even packaging. In the case of a "lifestyle" drug like Afolia, the emphasis is offering improved consumer experience. Selz concludes by offering excellent insight into project management and some of the secrets behind moving so quickly through development. Posted Jan. 2012.

Podcast 1 on biosimilar candidate choice and outsourcing

Podcast 2 on meeting regulatory expectations

ADVERTISEMENT

ADVERTISEMENT

Bristol-Myers Squibb and Five Prime Therapeutics Collaborate on Development of Immunomodulator
November 26, 2014
Merck Enters into Licensing Agreement with NewLink for Investigational Ebola Vaccine
November 25, 2014
FDA Extends Review of Novartis' Investigational Compound for Multiple Myeloma
November 25, 2014
AstraZeneca Expands Biologics Manufacturing in Maryland
November 25, 2014
GSK Leads Big Pharma in Making Its Medicines Accessible
November 24, 2014
Author Guidelines

Click here